Prediction: Customer experience will overtake price and product as differentiators According to Walker Info’s customer experience statistics list of 2017 , customer experience will overtake price and product as the key brand differentiator by 2020. That screams for how as Product Managers can we make sure that our products also focus on customer experience in order […]
Well the short answer is No. There is many examples where new companies in an existing market have better products, but they still don’t win. Here is a good strategy which allows you to gain market share? Strategy: When there is competition in your market (which most likely always is) go for the new customers… […]