Strategy is the big decisions senior managers make in response to or in anticipation of changes in the market, product or competitive environment. The question is: What is the most important outcome of a Product Strategy and how can you inspire it? The big decisions require a coordinated, sustained effort to implement. But there are […]
The 3 Phases of Product Strategy Have you ever run into something like this? The CEO walks into your office. He says, “We need to submit our strategic plan to the board next month. Can you canvas the senior staff and put something together?” Or this: It’s the weekly senior staff meeting, and you just […]
Every business has pressing issues, but what is its strategy? Are falling sales a strategic issue? What about rising material costs? What about a new competitor? Perceptions of exactly what constitutes strategy can vary greatly, even among a single management team. A single question about strategy can produce multiple perspectives that you must resolve before […]
You must be logged in to post a comment.