Why saying No is doubly important to Product Managers.
Effective product management often comes down to making the best choices possible with the limited resources we have. To be successful, a product manager will often have to say no — to ideas, to suggestions, and to requests or even urgent demands from both internal stakeholders and external customers. This may sound very familiar: “This super important customer needs that feature.”
No customer can be more important than a good product. The road to consulting-ware is signposted by “Just this one for just this customer”. It leads to the perfect product, for just one customer, provided you keep doing what they say. The problem is: Delivering extra value to one customer comes at the cost of taking value away from many others. Saying yes to one has an opportunity cost.
Every decision a product manager makes has a result on the product. Whether we say yes or no to something has important implications. To highlight the other and probably even more important reason to say no, I copied a fantastic article below, because I believe this is the basis to be more productive and with better products as a result:
This is an original Article from Medium (source link below)
Tell Me What You Say “Yes” To, And I’ll Tell You Who You Are
“The difference between successful people and very successful people is that very successful people say no to almost everything.” — Warren Buffett
According to Aristotle, “We are what we repeatedly do.” More directly, we are what we say “yes” to.
Every second of every day, you’re saying “yes” to something. Every time you do something, you say “yes” to that thing.
- Every time you hop on Facebook and begin scrolling you’re saying “yes.”
- Every piece of food you put in your body you’re saying “yes.”
- Right now, as you read this article, you’re saying “yes.”
When you say yes to anything, you say no to almost everything else. Every choice has embedded opportunity cost. Every choice is very costly. Saying yes isn’t free.
Self-Signaling: The Science Of Identity
According to research by Dr. Ronit Bodner and Dr. Drazen Prelec, “Actions provide a signal to ourselves, that is, actions are self-signaling.” In other words, your actions provide a signal to you of the type of person you are.
If you wake up early and go running, you’ll think to yourself, “I’M THE KIND OF PERSON… that wakes up early and goes running.”
Whatever decisions you’ve made, you’ll conclude “I’M THE TYPE OF PERSON… that does X, Y, OR Z…” (Luckily, as will be shown in a moment, your past is actually highly fluid, and can be changed by future actions.)
In the recent book, Skin in the Game, Dr. Nassim Nicholas Taleb explains that WHAT YOU DO is the purest definition of your value system. In Start with Why, Simon Sinek said the same thing. Your actions demonstrate what you really believe.
Gandhi said, “Action expresses priorities.” He also said, “To believe in something, and not to live it, is dishonest,” which is what psychologists call “Cognitive dissonance” — the state of internal conflict. You can’t be confident if you don’t trust yourself. Confidence is a byproduct of congruent and successful behavior.
Confidence is the emotional state of someone whose PRIOR action was intentional and accurate of the person they planned on being.
Past, Present, and Future Identities
“It’s a conscious decision to choose your priorities every day.” — Elisabeth Hasselbeck
- Your present identity is based on what you said “yes” to yesterday. Who are you today is a product of your previous decisions.
- Your future identity is what you say “yes” to today. Who you’ll be tomorrow is a product of your current decisions.
- Your past identity is what you’ll say “yes” to tomorrow. Who you were in the past is a product of future decisions. Because memories are highly fluid and change based on current and future experiences. No matter how dark or conflicted your past, it can absolutely be transformed. As you change, the meaning of your past changes — as does the memory of it.
Your past can be redeemed by positive future decisions. Your present can make sense when you say “yes” to only that which you aspire to be like. And your future is as bright as your faith. As Napoleon Hill said, “Whatever the mind can conceive and believe, the mind can achieve.”
But only if you act in accordance with that future vision…
Hence, Zig Ziglar was famous for saying, “You’ve got to be before you can do and do before you can have.” You decide WHO you want to be, and act accordingly. If you don’t act accordingly, you’ll signal to yourself that you’re someone else. Because you are what you DO. More directly, you are what you say “YES” to.
You DECIDE who you want to be. But that decision is only a real decision if you DO what that decision entails. Otherwise, it wasn’t really a decision. The decision is only a decision if ACTION aligns with it.
“If you have more than three priorities, you don’t have any.” — Jim Collins, Good to Great
In the book, ESSENTIALISM: The Disciplined Pursuit of Less, Greg McKeown states, “You cannot overestimate the unimportance of practically everything.”
Most things should swiftly be said, “NO” to.
To repeat the quote from billionaire Warren Buffett: “The difference between successful people and very successful people is that very successful people say no to almost everything.”
Similarly, Jim Rohn said, “A lot of people don’t do well simply because they major in minor things.”
Most people say “YES” to minor things. Hence, most people live minor, not major lives.
Who will you be tomorrow? That depends on what you DO today.